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EP 215 – Are You Getting Weird Objections??

Do you know the difference between a valid objection and an invalid objection?

Perhaps you think it all comes down to the prospect.

Perhaps you think that a prospect who says ‘I don’t give my credit card details over the phone’ or ‘I don’t sign contracts’ is just plain silly.

But there’s far more to it than that.

Here’s are the facts: If you’re about to close a deal and your prospect starts to raise nonsense objections, it’s because you hadn’t sold them in the first place.

You haven’t fully convinced the prospect but they don’t have any valid objections, so they’re just reaching for an excuse not to get started.

In other words: Your leadership wasn’t strong enough.

Listen in to today’s content where I flesh out BS objections even further.

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Jordan

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