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EP 242 – What MMA Has Taught Me About Business

What did a misplaced punch (and subsequent wrist injury) teach me about business?
The key to becoming skilled in martial arts isn’t necessarily the type of punch you throw, nor how fast or powerful you are.
In fact, it’s all about observing your opponent, anticipating their next steps, and responding logically and strategically.
And guess what? Business is EXACTLY THE SAME.
Today I’m talking about removing yourself from the equation and replacing emotion with logic in a business context.
Because here’s the truth that so many are unwilling to confront:
Sales isn’t about you. Sales is about what your prospects need, what your business needs, and what the marketplace needs.
It’s all logic!

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Jordan

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