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EP 247 – Why Cold Calling Is King!

So many coaches/salespeople/business owners now days seem to have developed “phone-phobia”.
They’d rather send out an email campaign (which will probably end up in the trash after a half-hearted glance) than pick up the phone and TALK to potential prospects.
Today I’m talking about the glorious outcomes of cold calling that an email campaign could never hope to achieve.
Through cold calling, you can:
– Create intrigue
– Engage prospects with your personality, your story, and your brand
– Familiarise prospects with your tone and conversational style
– Position yourself at the forefront of prospect’s minds
– Establish yourself as a serious, dedicated professional
Remember, guys: Phone > Email

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