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EP 20 – How To Build Rapport On Cold Calls

Many people need to stop building rapport on cold calls.

Instead more people need to focus on cutting to rapport.

There is a massive difference, one is annoying and the other is entertaining and attention grabbing.

I recently recorded a whole podcast episode on this particular topic.

You see I don’t want to focus on building rapport, that is exhausting and the prospect hates it.

They feel invaded and it doesn’t feel real.

But what if we waited until our prospect gave us a little opening and then we cut to rapport.

Well now the game has changed, it is more natural.

I explain probably my most powerful cold calling technique that achieves this in this podcast episode.

I call it “Magic Statements”, listen above to the recording to go deeper into it.


Jordan “Attention Grabbing” D’Urbano

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